Earlier this year, Mattel released a Barbie line featuring a variety of body types. They've turned out to be a hit with consumers, as Mattel's Q2 results reveal that worldwide gross sales for the Barbie brand were up 23 percent.
Q2 net sales in the North American region increased by three percent versus the prior year while in the international region, net sales decreased by 10 percent.
In other parts of the world, Mattel's girls and boys brands saw worldwide gross sales of $553.7 million, down eight percent versus the prior year.
"We are encouraged by our results in the second quarter, which reflect good ongoing progress in our turnaround," said Christopher Sinclair, Chairman and CEO of Mattel.
"Importantly, we continue to see improved brand momentum across much of our portfolio, and our slate of entertainment licenses is strong and building. Overall, our performance is in line with our expectations, and allowing for continuing foreign exchange headwinds. We remain broadly on track with our outlook for the year."
Story courtesy of Toy News Online.