The Elf Magic tradition begins each year when a child writes a letter to Santa requesting that their Elf come for a visit. Then, between Thanksgiving and the days leading up to Christmas, their good friend magically appears. From the time the Elf arrives until Christmas Eve (Santa picks up each Elf to help him deliver presents), the Elves truly become part of the family.

They tag along on family excursions, go to school, help with chores, and will occasionally embark on silly adventures at nighttime, known as Elfcapades™. When children awake in the morning, they’re always excited and mystified to see what their magical Elf has been up to!

For families who want to join the Elf Magic tradition, children have only to write Santa to ask if he can send a new Elf friend to the child’s home.
The 10” Elf Magic Elves now travel in style with their new SnowCases™, which doubles as a mobile Elf playhouse and contains everything an Elf needs for a comfortable stay during their visit. Elf Magic is also very excited to introduce their new book, complete with a bonus DVD that explains the origin of the Elf Magic Tradition, Elf Magic: The Story of a Timeless Christmas Tradition. Elf Magic continues to add new accessories, which includes an extended line of Forever Elf Fashion Elf outfits for Elves to wear (also known as Elfits), giving retail stores the ability to provide items to sell year round and increase repeat customer sales.

Retail stores enter the picture as a sort of travel agent for the Elves. Since much of the success and excitement of Elf Magic is attributed to the mystery surrounding the Elves’ appearance, stores can’t just sell the plush Elves. Instead, they sell Elf “travel tickets” from the North Pole, which can be purchased by the parents. Stores give parents the Elf so that it can “magically” appear after the child writes to Santa asking for an Elf visitor. Stores also sell Elf accessories including Magical Reindeer, pocket- and giant-sized Elves, Elf Magic ornaments to decorate your tree, as well as a keepsake journal to chronicle holiday memories, Elf Magic Memories.

One stationery and specialty gift store in Miami, Paper Boutique, sold a mind boggling 2,016 Elf “travel tickets” in 2009 alone. Factoring in the Elf Magic accessories they sold in 2010, Paper Boutique had more than $140,000 of retail Elf Magic sales, continuing their success. “The Elves from Elf Magic are the #1 selling product in our store. Period. Obviously the Elves are seasonal, but in actuality we sell them steadily all year long,” said Paper Boutique store owner Sara George. “Elf Magic Elves make our store a destination during the holiday season and subsequently all year long. They are in no way to be confused or categorized as an ‘incidental’ sale item.”